Last week while on Twitter, I came across a tweet mentioning
Whole Foods Market and saw the grocery store launched a Twitter account. That
was the first I noticed of a lot of Twitter buzz about the store. There was enough buzz
to make me curious, even though there is no Whole Foods in my area (which seems
a shame after reading so many tweets about how great the store is). I was
wondering what a grocery store would have to say on Twitter, so I checked it
out.

According to the Whole Foods blog, during the month of August, Whole Foods is giving away $25 gift cards via Twitter contests daily. Customers can win a gift
card by following Whole Foods Market on Twitter and being one of the first five
people to meet at a specific store location when an announcement is tweeted
each week. Also, the company is encouraging customers to tweet about Whole Foods
by selecting one winner daily who tweets something funny or interesting about
the store (so this is where the buzz
is coming from).

Whole Foods Market already has 2,414 followers on Twitter. Here’s
what some are tweeting:

Samwar: Whole
Foods BBQ Chicken Sandwich = = Awesome.

smackdown: Whole
Foods’s tea tree toothpicks are the most incredible things in the universe.

jenontheedge: Bought
cupcakes at Whole Foods today. Am now “Mom of the Year.”

My favorite tweets about Whole Foods are a conversation
between the company and Digg founder Kevin Rose:

kevinrose: it’s great having whole
foods right by the @digg offices, grabbed
some food, now having a kombucha

WholeFoods: @kevinrose Thanks:) what flavor of kombucha? I’m
a Synergy Trilogy fan myself

kevinrose: @wholefoods GT’s
Gingerade - I’ve never talked to a store before, this is odd, hello whole foods