January 13, 2010

Studio Rio: how radio publicity is enhanced through social media

Last year, I helped Studio Rio, a women’s-only gym in Virginia Beach, Va. that offers pole dancing classes, enhance their marketing and public relations efforts. During that time, they developed a new Web site, established a blog and developed a Facebook, YouTube and Twitter presence.

This week, the local radio morning team at WNOR FM 99, Rumble and Shelley, started talking about pole dancing on the air. When Studio Rio heard they were mentioned, they quickly responded to invite the morning team in for a free private pole dancing class. The morning team took them up on the offer and had a blast. The morning show hosts shared their experience with listeners this morning and it was hilarious and entertaining. Studio Rio could not have asked for better publicity.

But it does get better. The morning team has uploaded a YouTube video of their pole dancing lesson as well as an audio clip of the radio bit that aired. That extends the reach of publicity far beyond listeners who happened to tune in to the radio this morning. 

The best part is that Studio Rio has been consistently communicating with its members and prospective members through online social media. Because Studio Rio actively engages with customers via Facebook, Twitter and text messaging, they were able alert customers instantly to tune in and listen. Then after the radio exposure, when the clips were posted online, Studio Rio used social media to share the links and get the word out even more. Congratulations to Studio Rio for getting some great publicity and for effectively using online social media to make the most of it.

Tags: Best Practices, facebook, publicity, social media, Studio Rio, Twitter, YouTube
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June 16, 2009

A little pole-blicity

I’ve had a lot of co-workers ask me how I stay fit, and I never had the courage to tell them the truth. My secret: pole dancing. When I leave the office three days a week, I spend about two hours at a women’s-only gym in Virginia Beach, Studio Rio.

Well, that’s not much of a secret anymore. I was featured in Inside Business this week for their “Inside Fitness” column. I’ve been pretty shy about it, but the truth is, pole dancing is a fabulously fun workout that more women should experience. It will whip you into shape and improve your confidence, which I believe makes you a better person at home and at work. So open your mind, check out the story, and consider taking some classes yourself. You can follow Studio Rio on Twitter as @StudioRio.

Tags: publicity, Studio Rio, virginia beach
Posted in PR Tactics | 2 Comments »

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