March 9, 2009

Twittles: Taste the social marketing rainbow

I’m loving the new Skittles Web site. Launched last week, it’s simply a rotating look at the live Skittles entries on social media sites, such as Flickr, Wikipedia and Twitter. It certainly generated a lot of buzz for Skittles in the last week on Twitter. With a completely user-generated website, Skittles gets kudos for learning how to relinquish control. Continue Reading…

Tags: best practice, Flickr, redesign, social media, Twitter, user-generated content, Wikipedia
Posted in Best Practices, PR Tactics, Web/Tech | No Comments »

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March 9, 2009

Rising to Stardom YouTube study

Dr. Yuping Liu and I are waiting to hear back on a research proposal we entered in the MSI & WIMI User-Generated Content Research Competition. Hopefully we’ll get some funding, but either way we’re working on our study, Rising to Stardom: How Do Some User-Generated Contents Become Popular? The key questions are how to predict UGC’s eventual success during the early stage of dissemination and what makes one piece of UGC extremely popular and others not. Continue Reading…

Tags: research study, user-generated content, viral video, YouTube
Posted in Research | No Comments »

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